Our Story
Poppies4Kits was founded in May 2014. The idea came to me after a youth team game was canceled, prompting a moment of reflection on the sofa. As a manager who wore a poppy on the touchline, I wondered why my players couldn’t do the same. This sparked the concept of Poppies4Kits, aimed at raising funds for The Royal British Legion and increasing awareness about the significance of the poppy.
Initially, I proposed the idea to The Royal British Legion. Although they were unsure of its potential, they granted permission to implement it locally in 2014. Through the power of social media, the concept quickly garnered nationwide interest. That first year, we raised and donated £18,976.49 to the Norfolk branch of The Royal British Legion, marking the largest single fundraising effort in Norfolk that year.
Following this success, The Royal British Legion's head office reached out to explore a partnership. In 2015, we became Corporate Partners and the sole official supplier of woven self-adhesive poppies, which were also sold through the Poppy Shop (The Royal British Legion’s official online store) and our website. (Please note that our sales figures do not include those from the Poppy Shop.)
Due to personal reasons, we paused sales through Poppies4Kits in 2017 but returned in 2018 with record sales, donating £29,475.00. The year 2020 presented significant challenges with the onset of COVID-19 and the ensuing lockdown just before Remembrance Weekend.
In 2021, we introduced the Black Poppy Armbands, becoming the only official producers and suppliers. These armbands were successful and were also stocked by the Poppy Shop in 2023. That same year, we launched Poppy Corner Flags, expanding our product range and achieving our highest donation figure to date of £35,986.80.
The success of Poppies4Kits is a testament to the tremendous support from clubs. Looking ahead, we aim to reach more clubs and explore new areas where the self-adhesive poppy can be used, continuing our mission of support and remembrance.
There are no products to list in this category.